3 Easy Conversation Starters to Talk About Real Estate (and not sound pushy)

Talking about real estate doesn’t have to feel salesy or awkward. In fact, some of the best referral opportunities start as casual conversations — over coffee, at a school event, or even in the grocery store line.

As a referral-only agent with EverAgent Network, your role isn’t to sell homes. It’s to listen, connect, and open doors — literally and figuratively. To help you do that naturally, we’ve gathered three simple conversation starters that make it easy to bring up real estate without feeling like you’re pitching anything.

1. “Are you still loving your neighborhood?”

It’s friendly, curious, and completely natural.
Most people love to talk about where they live — the good, the bad, and the “we’re starting to outgrow it” moments.

If they respond with something like, “We’ve been thinking about moving” or “We might rent next year,” you’ve just uncovered a potential referral.

Follow-up tip:

“I actually help connect people with great agents — would you like me to introduce someone local?”

That one line turns a casual chat into a future commission.

2. “How’s the housing market around you these days?”

This one works beautifully with friends, family, or even clients from another industry. Everyone has an opinion about the market, and asking opens the door for them to share what they’ve noticed or what they’re curious about.

If they’re unsure or ask you what’s going on:
You don’t need to dive into numbers — just say,

“I’m part of a referral network that works with agents all over Florida, so I stay in the loop. If you ever want a quick update or a referral to a local expert, I can help.”

It’s informative, low-pressure, and positions you as a trusted connector — not a salesperson.

3. “Do you know anyone who’s planning to move soon?”

This one might feel direct, but it’s surprisingly effective when asked casually.
You can work it into almost any chat:

“I’m helping a few people connect with agents lately — do you know anyone who might be moving or buying soon?”

Even if they say no, it plants the seed. And the next time someone in their circle mentions moving, you’ll be the one they think of.

Keep It Real, Keep It Meaningful

Here’s the real secret: people can tell when you care — and when you don’t.
Being genuine, listening closely, and showing real interest in others’ lives is what makes these conversations work.

Keeping it real, meaningful, and actually caring is the key.
If you come off as fake or self-interested, people tune out fast. But when you truly listen and connect, opportunities naturally follow.

Referrals are built on trust, and trust only grows from authentic relationships.