Talking about real estate doesn’t have to feel salesy or awkward. In fact, some of the best referral opportunities start as casual conversations — over coffee, at a school event, or even in the grocery store line.

In real estate, opportunity often shows up in disguise. It might be a casual conversation with a friend, a neighbor asking about the market, or a family member moving to another city. The truth is, referral income isn’t just about who’s buying or selling—it’s about recognizing when someone might need an agent.